ANTEPRIMA presents digital elegance: F/W24 Collection

Milan, 22th February, 2024.

Anteprima presents a collection that redefines the boundaries between reality and digital, celebrating innovation, creativity and elegance in an increasingly complex and unconventional world.
“The world is unpredictable and changing every day. We are moving away from certainties. This inspired the concept of “digital elegance”, a punk style, bold, energetic and at the same time intellectual. In this digital age, I still believe that fashion has the power to influence people, feelings, thoughts and actions. I will continue to create the collection to empower women and their contemporary lives,” explains Izumi Ogino, Creative Director of Anteprima.
Craftsmanship and technology are intertwined in the new collection Anteprima FW 24-25 presenting two distinct but complementary realities. Modern aesthetics that reflect the beauty of the digital age that has revolutionized the way we interact with the surrounding world, offering new opportunities for artistic expression and reflection on the relationship between design and technology.
“The encounter between craftsmanship and technology is something I have always believed in and is the key element of ANTEPRIMA that has always been expressed in our signature bag, the Wirebag. Innovative material vs handcrafted work. The contrast between the Row Rough material and the shimmering Precious material is striking and is something I love about this collection,” stresses Izumi Ogino.
A design that stimulates all the senses encouraging experimentation and the fusion of modern technology and aesthetics combining the nervousness of cyberpunk aesthetics of the 2000s with the sophistication of high fashion.
The digital wave that permeates the collection is expressed in digitally created distorted models, fluid lines and textures that stimulate the senses through layered fabrics, the result of the synergy between creativity and technology.

The floral graphics in digital and pixel style suggests a surreal atmosphere that becomes the flagship of the FW24 season, reflecting the distortion of AI technology and suggesting visual illusions that challenge the perception between real and digital.

From 2D to 3D and vice versa: these features are used to enhance the key elements in interactive, eye-catching and playful pieces.
Glamour decided through liquid glossy finishes with a wet look such as metallic film, soft mirror effect, irregular square sequins, glossy silver translucent and acrylic sheen.
A dress with sculpted shoulders and narrow hem, characterized by a mesh structure with shiny metallic nylon on one side and compact viscose on the other.
Digital party: The ensemble features a knitted fur design made with a blend of polyester and nylon metallic sparkles, featuring a coat along the sides with metallic thread accents. Accompanied by a mini dress with detachable hood combined made of silver mesh.
The oversized double face wool coat, which embraces an inclusive silhouette of gender, elegantly paired with Venice PU wide leg pants.
Tailored knit shorts adorned with chain add a touch of boldness and glamour to the collection.
Color is the protagonist and combines the creative vivacity of artificial intelligence with softer and more earthly elements: from pastels influenced by technology such as mint and powder, to technological aquatic tones such as wisteria, amethyst, magenta and yellow, up to black blue, gray and khaki. An immersive video designed by the studio WOW during the Fashion Show, will transport viewers into the digital world with the same colors and emotions of the show live, creating a unique sensory experience.

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