Until now as then: Baldinini celebrates the art of knowing how to do

Milan, 23th February, 2024.

The footwear company Romagna presented a special exhibition tribute to the history and heritage of the brand. The event animated the store in via Della Spiga for Milan Fashion Week.

Baldinini the historical footwear and accessories company presented the new FW 2024/25 with “Until now as then”, the immersive exhibition that will tell the story and the Know-How that have always characterized Baldinini.
The retrospective has been curated by Matete Martini and will tell the success of the brand through works by the artist, audio photos and videos, and a selection of the Baldinini historical archive alongside some pieces from the new winter collection.

Two main models revisited with a contemporary hand: moccasin and ballerina. The first in Japanese Maple naplak, characterized by the lacquered B-Chain accessory matching the upper and the heart heel, is inspired by an iconic model from the Baldinini archive. On the side, the leopard print ballerina with pointed toe and crystal inserts is a tribute to the classic animal print of the brand.

The season, as well as the exhibition, represents a return to the roots that can reflect an analysis of the company’s values and principles. The brand has explored details that celebrate the legacy of Italian excellence in the use of techniques, materials and special finishing details, combining them with simple and refined silhouettes, which combine a relaxed luxury. The event has been the first moment of celebration of the 115 years that Baldinini will celebrate in 2025.

Christian Prazzoli, CEO of Baldinini, declares:

“This is a retrospective curated by Matete Martini for Baldinini, who came to the company with us, opening our archive and pulling out our most representative products of a 115-year history, linking them to the pillars of the new F/W ’24 collection.

Behind the idea of the exhibition is the intent to dust off the artisanal part of our product, looking at the process of selection of leather and production in the company. The retrospective is expressed in mixing static and dynamic images, sounds and, in the final part, the product. ”

With almost 115 years of activity, Baldinini is a high-end brand born in 1910 in San Mauro Pascoli, a district of Romagna with a strong manufacturing vocation, and is still strongly linked to the territory. The shoes and creations Baldinini express a refined craftsmanship of absolute quality and a know-how to make footwear that are linked to the history of fashion and the successes beyond the borders of all the Made in Italy. Already in the seventies, thanks to the innovative vision of the founder Gimmi Baldinini, the brand is among the first to live a flourishing period marked by the great internationalization. Today Baldinini has a capillary network of 50 single-brand stores in Russia and more than 200 boutiques and the best multi-brand stores in 50 countries.

Matete Martini, born in Pordenone, is an Italian artist who began her artistic career at the age of seven, training as a painter. Currently, he is dedicated to the promotion and development of projects in various artistic disciplines, including painting, performance, sculpture, glass design, film and education.
Matete also plays the role of curator, applying her immersive and humanistic approach to projects involving the creation of spaces, both online and offline. He has established collaborations in the fields of theater, performance, video and cinema, choosing his subjects from daily meetings and looking for natural and non-professional characteristics.
Her commitment to promoting the talents of others is evident in her role as founder of “Future Young Talent”, an international workshop program aimed at spreading the arts through a project-based methodology.
“Painting, abstraction, design and architecture become tools for imagining an interconnected and cohesive art world, providing critical insights and a project-oriented approach. ” I try to make my work as neutral as possible, placing myself as an integral part of society – a connoisseur of others who aims to create a significant human artifact.”


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