At Milan Fashion Week in September, PREMIATA unveils the new Spring/Summer 2026 collection, elevating it to a unique style story. At its core is the balance that has always identified the brand: a meeting between artisanal savoir-faire and contemporary vision, capable of redefining the codes of footwear with an innovative and sophisticated language. The new shapes and unpublished volumes dialogue with a dynamic everyday life, without ever losing attention to detail and the quality of workmanship.
The SS26 brings to the stage a constant dialogue between continuity and novelty, where classic shapes intertwine with sporty accents capable of reinterpreting the codes of style. The collection experiments and dares, introducing models that combine fine materials, precious details and chromatic contrasts, designed to naturally accompany both everyday life and the most sophisticated occasions.
The creative heart is expressed through a constantly transforming style: the materials combine in surprising ways, the details light up in a new light and the proportions are renewed, while maintaining a strong link with the brand’s manufacturing tradition. Among the proposals, slingbacks made contemporary by exotic textures, jeweled sabots enriched by new chromatic shades and feminine models that enhance the season with bright colors and bold accents stand out.
A special proposal enriches the collection: a women’s sandal built on the bottom of a heeled moccasin, taken from the Spring/Summer 2003 archives and reinterpreted with a current look.
Throughout the collection, material and chromatic experimentation plays a central role: neutral tones, black, ecru, tobacco – interact with intense accents of raspberry, olive green, sage and gold; the surfaces alternate glossy paints, soft chamois and laminated leathers, while rhinestones, metal inserts and painted details add brightness, strengthening the refined and distinctive vocation of the proposal.
The brand showroom becomes an immersive space for the occasion: the footwear seems suspended in a poetic composition, while frames, vertical ropes and plays of light create a vibrant and contemplative atmosphere. The collection thus reveals itself as part of a refined and constantly transforming visual score, designed to surprise and capture the eye.
PREMIATA sculpts its identity in the subtle harmony between familiarity and wonder. A collection that crosses different languages while maintaining coherence and identity, and which confirms the brand’s desire to renew itself season after season without ever losing its distinctive character.
PREMIATA is a footwear brand founded in 1885 in the Marche region of Italy. The company has successfully combined traditional handmade craftsmanship with the most advanced technologies, while preserving the outstanding quality that defines Made in Italy. The footwear collection – the true emblem of the brand – tells the story of exceptional craftsmanship, marked by meticulous attention to detail, constant evolution of shapes, experimentation with innovative treatments and finishes, advanced technical research, and the ongoing training of new artisans.
Born in Montegranaro on June 10, 1960, Graziano Mazza represents the fourth generation of a family devoted to the production and distribution of high-end Italian footwear. A creative entrepreneur and eclectic innovator, Mazza is a leading expert in the footwear industry. At just 21 years old, he became CEO and Creative Director of the family business. Today, the brand offers high-quality shoes, apparel, and accessories designed for a fashion-conscious and sophisticated clientele.
