From 22 to 23 September the Perú Moda Deco Commercial Mission presented in Milan during Fashion Week with Peruvian designers and companies specializing in alpaca, Pima cotton and home decor. An event that wanted to enhance the Andean textile tradition reinterpreted in a contemporary key, a global protagonist of sustainable fashion and creative excellence.
Pima alpaca and cotton, iconic fibers and a symbol of Peruvian textile tradition, landed in Milan for Fashion Week, to tell how the Andean heritage can be transformed into a contemporary proposal of sustainable luxury.
The commercial mission Perú Moda Deco brought Peruvian designers and companies to the Hotel Meliá Milano and the Guffanti Concept Showroom on 22 and 23 September, resulting in an exclusive event that combines design, comfort and traceability.
The presence of Peru in Milan underlined the strength of an industry capable of combining excellent raw materials with responsible processes and innovative creativity. Alpaca, appreciated for its softness, warmth and durability, resonates with the Italian fashion supply chain, bringing uniqueness and sustainability to a market that seeks quality and authenticity. At its side, Pima cotton, among the finest fibers in the world, enriches the offer with lightness, resistance and a contemporary elegance.
Among the protagonists of this mission, designers such as Annaiss Yucra, known for her approach of “artivism”, Ayni, with eco-conscious proposals that connect tradition and modernity and Balkanika artificer of limeña fashion with her creativity. Present, established companies such as Incalpaca and House of Pima, which enhance the potential of Peruvian fibers through traceable, sustainable and high-quality collections, and home decor companies, which have transformed Peruvian craftsmanship into a uniqueness for the home, giving that touch of comfort and sustainable living, such as Alpaca Couture, with accessories undisputed protagonists for cosmopolitan inspired homes.
The special edition of Perú Moda Deco has brought to the spotlight an innovative concept of “contemporary Peruvianness”, where fashion, design and interior design come together in a creative dialogue between tradition and modernity. Ancient artisan techniques, handmade fabrics and natural dyes intertwine with global trends and European standards of responsible consumption, giving life to sustainable, authentic and international collections.
To promote and support the initiative, PROMPERÚ – Commission for the Promotion of Peru for Export and Tourism, an institution that is committed to enhancing the productive and artisanal excellence of the country, encouraging the entry of Peruvian companies into the most competitive markets in the world. With Perú Moda Deco, Peru confirms itself as the protagonist of a global story where cultural identity, innovation and sustainability become synonymous with style and quality.
PERU MODA DECO promotes the internationalization of Peruvian companies in the clothing and home decor sector. Generates a space for the development of business and business alliances at the international level.
PROMPERÙ ITALIA promotes investments and the expansion of Peru’s exportable supply in Italy.
COMPANIES
SOURCING ALPACA
AIKUSS
The authentic flavor of Peruvian manual knitwear, revisited with modern techniques and eco yarns. Aikuss offers versatile, environmentally conscious knitwear designed for an international audience increasingly focused on quality.
ANAYCHAY
Childish and feminine fashion that mixes Parisian elegance and Andean colours. Anaychay embodies the true luxury spirit for girls and women: ethics, comfort and couture style, all made in Peru.
EXHAUST
Since 1999, Become has dressed every age with the heart of Peruvian craftsmanship. Each garment, from knitted cuddles for newborns to refined lines for adults, comes from selected yarns such as Organic Cotton, Pima, Tanguis and Baby Alpaca. Handmade, eco-conscious and versatile, Become is a promise of enveloping comfort, ethical roots and timeless style. Designed for those seeking true luxury in
simplicity and attention to detail.
CARYLUIS ARTESANIAS
From Cusco, tradition is transformed into avant-garde eco-fashion, Caryluis blends inclusive craftsmanship and eco-friendly processes in outerwear, ponchos and unrepeatable accessories. An ethical journey between the peaks of the Andes and the most demanding European fashion.
CORCELI
Alpaca, cotton and wool are intertwined in the story of Corceli, a Peruvian manufacturer founded in 1995 with a clear ethical mission: to create luxury knitwear that respects the environment and people. Its lines, clean and sophisticated, are the choice of those seeking originality without sacrificing comfort and sustainability.
SIDEBURNS
A global leader in fine fabrics, Incalpaca takes Alpaca, Vigogna and silk to the highest peaks of manufacturing. Each garment expresses technical excellence, certified by numerous international standards and a style destined to last.
SOURCING ALPACA/COTTON
COTTON PROJECT
True sustainability, from yarn to manufacturing. Cotton Project creates clothing and home textiles in Pima and organic cotton, with eco processes and a simple, refined and future-oriented style. They also carry out customization services from digital prints to eco embroidery and finishes.
HOUSE OF PIMA
Sober luxury in a knitwear version, House of Pima combines Pima Cotton and Alpaca baby to create the highest quality knitwear. Feminine looks designed for those seeking detail and refinement.
HOME DECOR
ETHICAL PERUVIAN KNITWEAR
Transform Peruvian craftsmanship into ethical and unique home textiles. Collaborating with local artisans, he creates superior quality cushions, throws and carpets, made with natural materials and sustainable techniques. Each piece brings warmth, authenticity and stories of tradition, transforming spaces into welcoming and responsible environments. Slow fashion for the home, without compromises.
ALPACA COUTURE
The elegance of the interior finds new definition with the furnishing accessories in alpaca fur. Statement objects, soft, enveloping, protagonists for cosmopolitan-inspired homes.
RAYMISA
Author’s home textiles, where each plaid and cushion tells a vision of refined and contemporary ethical luxury. Selected natural fibres, Fair Trade certified supply chain and timeless style transform the house into a responsible design boutique.
SUMAQ QARA
It redefines luxury home decor with cushions, throws and accessories in fine yarns and vibrating palettes. Excellent craftsmanship and contemporary design come together in exclusive pieces, designed for concept stores and retailers that want to offer authentic and sustainable style environments. Sumaq Qara: the detail that transforms every space into an icon of comfort and personality.
EMERGING BRANDS
AGUACLARA
A true hymn to modern femininity, Aguaclara offers refined silhouettes inspired by Latin American resort-wear. It represents the essence of high-quality beachwear: iconic costumes and exclusive accessories that arouse the desire to escape, combining discreet luxury with timeless and timeless design.
AGUSTINA
Handmade couture impregnated with Cusqueño heritage. Agustina combines traditional embroidery and contemporary design in ethical masterpieces for a wardrobe that can tell stories.
ANNAISS YUCRA
When art meets activism (“artivism”). Annaiss Yucra interprets Andean heritage in a pop and sustainable way. Colors, crochets and digital collections conquer those who love designer fashion and social change through style.
AYNI
The eco-conscious luxury shirt with Nordic soul. Ayni blends Danish design and Andean techniques, giving life to sophisticated, sustainable and artisanal knitwear. A visionary choice for European retailers who focus on authenticity and innovation.
BALKANICA
Fashion as a creative canvas. Balkanica stands out for its clothes and accessories that reinterpret pre-Columbian art in a fashionable and vibrant way. It dominates the limeña fashion scene now aiming for European concept stores.
SCREW
Artisan tradition of Arequipa declined in contemporaneity. Extravagance of fine yarns, jewelry and even unique spirits. Estrafalario is the landing place for those looking for fashion and lifestyle with an unconventional spirit.
KERO DESIGN
International awards, contemporary craftsmanship. Kero Design enhances the union between noble fibers and Andean savoir-faire. Their garments are signature pieces, a must for high-end concept stores that aim for exclusivity and history.
MATTHILDUR
When Icelandic design meets the noble yarns of Peru, Matthildur is born. Garments designed for a femininity that celebrates stylistic freedom, in precious fabrics such as alpaca, pima, silk and linen. Every single outfit is a dialogue between continents, craftsmanship and contemporaneity.
