In the Fall/Winter 2025 season, PREMIATA signs a new chapter in its visionary aesthetic with the launch of the LONDON capsule collection: a line of boots that not only completes the look, but defines it. Radical, impactful, alive. Like the city from which they draw inspiration.
The capsule was created to tell the story of a London far from clichés. Not the postcard one, but the rougher and more visceral one, that of the underground clubs and Camden Town, that of the walls steeped in history and the distorted sounds that have shaped entire generations. A London that you don’t look at: you listen, you cross, you absorb. And what is worn.
Boots reinterpret brand codes with an even more crude and direct approach. The abraded black of the uppers – shiny, almost sharp – evokes asphalt after rain. The colored welt with red accents becomes a narrative detail: like an alarm signal, it vibrates with energy and tension. The ABS toe cap breaks traditional patterns, challenges aesthetic conventions and introduces an industrial element. The sole, massive and sculpted, is engraved with the PREMIATA logo as a brand of belonging, a symbol of strength and identity
LONDON is a manifesto. Not for everyone. But for those who choose not to adapt. For those who consider each step an affirmation of style and thought. For those who shun homologation, always looking for new ground on which to leave their mark.
With this collection, PREMIATA does not limit itself to paying homage to London: it interprets it, crosses it, translates it into matter, form and vision. He captures the roughest part, the one that still sounds punk and transforms it into style, with the awareness of those who dare without asking permission.
